Guest Author: Victoria Felicia, VF Pigments

I didn’t set out to create another pigment brand. I wanted to create something I genuinely felt was missing.

I’m Victoria Felicia, founder of VF Pigments, and my journey into paramedical tattooing has been one of the most rewarding parts of my career.
I’ve worked in the beauty, aesthetics, tattooing and wellbeing industry for many years, and education has always been a huge part of what I do. But as my own work developed and I became increasingly involved in permanent makeup and paramedical tattooing, I found myself becoming particularly passionate about the restorative side of the industry.

Because for me, this work has never just been about making something look good.
It’s about how someone feels afterwards.

What Are VF Pigments?

A practitioner using an areola pigment set on a client, next to a picture of the Li Pigments x Victoria Felicia 3D Areola Pigment Set.

VF Pigments is a paramedical pigment range created by Victoria Felicia in partnership with Li Pigments, including the Li Pigments x Victoria Felicia 3D Areola Pigment Set of six 10ml pigments for areola tattooing and scar camouflage.

Why I Fell in Love With Paramedical Tattooing

When you’re working with scars, stretch marks or areola restoration, you’re often working on an incredibly personal part of someone’s story. There can be surgery, illness, postpartum injury or simply changes that have happened to someone’s body over time.

And I think that’s something we, as practitioners, have to remember. We’re not just working on skin. We’re working with people who may have spent years feeling self-conscious about an area of their body. Sometimes they’re looking for a little more confidence. Sometimes they’re looking to feel more like themselves again.

That’s what really drew me into paramedical tattooing. I realised that the work I was doing could have an impact that went far beyond the treatment itself.

So, Why Did I Formulate VF Pigments?

The more I worked with clients, the more I started thinking about colour. I found myself wanting more flexibility from the pigments I was using. Because skin isn’t one colour.

Everyone has different tones, undertones and pigmentation, and every client is completely individual. And when you’re working on something as personal as an areola restoration, I didn’t feel that a simple “pick a colour and use it” approach was enough.

I wanted practitioners to be able to build colour. To adjust it. To warm it up, cool it down, soften it, deepen it and create dimension.

And I wanted to create a system that encouraged practitioners to understand why they were choosing and mixing colours, rather than simply following a formula.

That was the beginning of VF Pigments.

Creating the VF 3D Areola Pigment Collection

The VF 3D Areola Pigment Collection contains six pigments: Rose Blush, Beige, Shader, Highlighter, Peach and Caramel.

But I never wanted them to simply be six bottles sitting on a shelf. The idea was to create a system. A system that allows practitioners to work with colour in a much more adaptable way and create something individual for their client.

I wanted the collection to give artists the ability to create a base, build warmth and depth, introduce shading and add highlights to create a more three-dimensional result.

And that’s really important to me. Because the artist should be in control of the colour, not the other way around.

Why I Created VF Training Too

The Li Pigments x Victoria Felicia 3D Areola Pigment Set, next to a picture of completed areola restoration through medical tattooing.

I’ve always been passionate about education, so creating the pigments without creating the education alongside them just didn’t make sense to me.

I don’t believe in simply handing someone a set of pigments and saying, “There you go, this is what you use.” I want practitioners to understand what they’re doing. I want them to understand colour theory, skin tone, undertones, formulation and how to approach each individual client.

Because once you understand the why, you become much more confident in making your own decisions. And that’s what I want from VF training.

I’m not trying to create a room full of artists who all produce exactly the same result. I want to help create confident artists who understand their craft.

Education Is a Huge Part of Who I Am

I genuinely love teaching. There’s something incredibly rewarding about seeing a practitioner go from feeling unsure about something to suddenly having that “I’ve got this” moment. That’s why education has always been such an important part of my businesses.

With VF, I wanted to bring that same approach into paramedical tattooing. Yes, I want practitioners to know how to use my pigments. But more importantly, I want them to understand colour and the reasoning behind their choices. Because that knowledge stays with you.

Where I Want VF Pigments to Go

VF Pigments is still growing, and I have a huge vision for where I want it to go.

I want to continue developing products that genuinely serve practitioners. I want to continue creating education that makes specialist techniques feel more accessible and understandable. And I want to build a community of artists who are passionate about restoration and who want to keep learning.

I’m incredibly proud of what VF has become so far, but I’m even more excited about what’s still to come. Because this was never about simply putting my name on a pigment bottle. It was about creating something I believed in. Something that could give practitioners more freedom with colour, more understanding through education and, ultimately, the ability to create beautiful, considered results for their clients.

My Why

If I had to sum up why I do this, it would be very simple: People.

The client who looks in the mirror and feels more confident. The person who finally feels comfortable showing an area of their body that they’ve hidden for years. The practitioner who completes their first restoration and realises just how much of a difference they can make.

Those moments are my “why”. And that’s why VF Pigments isn’t just a pigment range to me.

It’s a combination of restoration, education, artistry and confidence.

Ready to Discover VF Pigments?

If you’re a permanent makeup or paramedical tattoo artist looking to develop your colour knowledge, expand your treatment offering or explore the VF 3D Areola Pigment Collection, I’d love for you to discover what I’ve created.

Explore VF Pigments, discover the training and join me in bringing a little more confidence through the colours of restoration.

Restoration. Precision. Confidence.

Frequently Asked Questions About VF Pigments

Where can I buy VF Pigments in the UK?

The Li Pigments x Victoria Felicia 3D Areola Pigment Set is available at Killer Beauty, alongside our wider range of Li Pigments.

What pigments are in the VF 3D Areola Pigment Collection?

The set contains six 10ml pigments: Highlighter, Shader, Beige, Rose Blush, Peach and Caramel. Together they cover base, builder, nipple, shading and highlight colours, so artists can create a three-dimensional areola result.

Which skin tones does the set suit?

The set is designed to work across Fitzpatrick types 1 to 6. Beige is a base for cooler skin tones, Peach and Caramel work as bases for warmer and deeper tones, and Shader and Highlighter add depth and dimension.

Who makes VF Pigments?

VF Pigments were created by paramedical tattoo artist and educator Victoria Felicia, in collaboration with Li Pigments.

Is there training for VF Pigments?

Yes. VF training covers colour theory, skin tone, undertones, formulation and how to approach each individual client. For a limited time, the 3D Areola Pigment Set also includes a free access code to Victoria’s Online 3D Areola & Nipple Masterclass.